SK-II
SK-II Genoptics CC Primer Beige SPF 50+ / PA ++++

NEW SK-II Genoptics CC Primer (Beige)
from SK-II's No.1 Brightening Range!

5 benefits for an all‑day radiant look in 1 step*,
and aura skin transformation over time.

This multifunctional 5‑in‑1 product helps you get ready effortlessly,
giving you an instant radiant look in just 1 step:
Moisturizing | Brightening | Firming | UV Protection SPF 50+/PA++++ | Primer & Natural Coverage

Formula made with new brightening essence ingredients
(PITERA™, Niacinamide, Bisabolol) continuously cares for skin.
Radiant look is maintained all day for 8 hours*.

With every use, bare skin also becomes more beautiful.
Experience an Aura skin transformation with bare skin significantly improving
across 5 dimensions — Brightness, Spots, Skin Barrier, Hydration, Firmness.

Tested on various skin types for visible results seen by consumers!
– 97% Agree radiant aura skin lasts all day long **
– 94% Agree bare skin is becoming more radiant and translucent ***

*Based on CC cream acute efficacy test by P&G JAPAN, 2024
** Based on consumer study among 33 respondents, Japan, 2024