BURBERRY
Hero Eau de Toilette for Men

Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform to find the courage to embrace who you truly are, to become extraordinary. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, a metaphor for personal transformation.

Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia.